Eyes on domain trade

Domain Owners Can Learn the Market Value of Their Domains in as Little as Two Hours. SCOTTSDALE, Ariz., Oct. 20 /PRNewswire/ -- GoDaddy.com(R), the No. 1registrar of domain names worldwide, both in terms of new daily registrationsand domains under management, announced today that domain owners can nowascertain the value of their domains with Go Daddy's(R) new Domain Appraisalservice. Available in both "Express" and "Certified" versions, Go Daddy'sDomain Appraisal service provides an estimated value of a domain name todomain owners who are either buying or selling a domain name, or, who aresimply curious as to the value of their domain. With "Express" Domain Appraisals, Go Daddy customers receive theirappraisal within two hours of submission. The domain is evaluated based onsix critical factors -- Top-level domain (TLD), Length, Number of Words,Number of Hyphens, Numeric Characters, and Desirability. Each factor isweighted and placed into a proprietary ratings algorithm, which thencalculates an estimated range of value. Customers receive an emailnotification when the Express Appraisal is complete, and are linked to asecure web page where it is displayed. Express Appraisals are available for$9.95/per domain. Customers who purchase a "Certified" Domain Appraisal receive theirappraisal within two business days of submission. Certified Domain Appraisalsare calculated using the same factors, weighting and algorithm as Expressappraisals, but in addition, are reviewed by Go Daddy's industry experts, whoconsider market trends and other qualitative industry factors that affectvalue. The customer also receives an "Appraisal Certificate" -- which statesthe domain's range of appraised value, the certification date, and anexplanation of the factors used to determine the appraised value. And, when"Certified" domains are listed for sale on Go Daddy's auction marketplace, TheDomain Name Aftermarket, http://www.tdnam.com, the listing is marked as having anAppraisal Certificate, which is readily available for viewing. CertifiedAppraisals are available for $19.95/per domain. "Domain Appraisal is clearly a service whose time has come," said BobParsons, president and founder of GoDaddy.com. "Numerous customers told usthey were interested in either buying or selling domains on The Domain NameAftermarket, but simply had no idea as to how to determine the domain's marketvalue. So we went to work to develop a comprehensive domain appraisal servicethat was based on a set of weighted factors and industry expertise -- andbacked by the Go Daddy name." "I was excited to learn about GoDaddy.com's domain appraisal service,"said Michael Forte, owner of http://www.homelessministries.com. "I own well over 130domains, many of which I want to auction on GoDaddy.com's Domain NameAftermarket; but I had no idea how to price my domains -- I didn't know if Iwould be charging too much or too little. With GoDaddy.com's new service, Ican quickly (and inexpensively!) determine the market value of my domains.I've already obtained numerous appraisals to date and plan to obtain more inthe future." To learn more about Domain Appraisals, visithttps://www.godaddy.com/appraisals. About The Go Daddy Group, Inc. The Go Daddy Group enables individuals and businesses to acquire, createand safeguard their unique identities and brands on the Internet by offering acomplete line of web development tools, including domain name registration,hosting, email systems, SSL certificates, domain auctions and appraisals, andcomplementary products and services. The Go Daddy Group includes threeICANN-accredited domain name registrars, including flagship registrarGoDaddy.com(R) (http://www.GoDaddy.com), the world's No. 1 registrar both in terms ofnew daily registrations and domains under management, membership-basedregistrar Blue Razor(TM) Domains, Inc. (http://www.bluerazor.com), and resellerregistrar Wild West Domains(R), Inc. (http://www.wildwestdomains.com). The Go DaddyGroup also offers private domain name registration services through Domains ByProxy(R), Inc. (http://www.domainsbyproxy.com), as well as SSL Certificates throughits SSL Certificate Authority, Starfield Technologies(R), Inc.(http://www.starfieldtech.com). The Go Daddy Group registers or renews a domain nameevery 3 seconds.